My guest today is Lesley Hays of Artisan Analytics. She is a Google Analytics whiz and helps us understand the connection between Google Analytics and our Etsy shops. In this episode, we talk about how we can reconfigure the GA dashboard to see accurate Etsy shop stats, what a bounce rate is, and how we can dive into all the data simply and easily.
Lesley has a free course that will walk you through Google Analytics (even if you're not using Etsy), and has a membership for those interested in learning more about Google Analytics. This is a fun episode! Have a listen and see links below.
Set up Google Analytics for Etsy
Get accurate traffic sources to Etsy inside Google Analytics
Measure your visitor Engagement Rate
Free Etsy+GA ecourse
Monthly program (limited early bird spots available)
I'm always amazing at the success of people who dig deep and just go for it on Etsy! As a solopreneur, it can be lonely, discouraging, and difficult to keep going, but this episode is going to change all of that for you. The girls, Heather and Shanti from Party at Your Door, are my guests in this podcast interview, and you are going to love them and want their products at your next party!
You're going to learn a lot from them, but the most important part I want you to get out of this interview is TO JUST DO IT. Get started, keep going, don't give up, and you will see the benefits and success from your passion. Have a listen! You can also find this episode on iTunes here. Watch us record this episode on YouTube! *I had a glitch and lost the beginning, but it is packed with 30 minutes of fun!
This week's podcast episode is awesome and I'm so glad you dropped by to have a listen. I'm interviewing Lauren White of White Loft where you can find gorgeous heirloom growth charts. I had a blast chatting with her on running a successful full-time Etsy shop, and I know you're just going to love her.
Running a Successful Etsy Shop
You're going to learn all about Lauren's journey from growing slowly and organically, but how all of her hard work and sweat equity gave her opportunities to work with Pottery Barn, and receive an awesome celebrity shout-out from Beverley Mitchell who played Lucy on 7th Heaven! It's an inspiring episode for all of you who have a shop, but aren't where you'd like to be right now, have a steady stream of sales but want some marketing insight, or are thinking about starting an Etsy shop, but aren't quite convinced you should. We cover it all in this episode!
As a maker and marketer myself, I'm excited to bring you this content to inspire you to run your own successful Etsy shop. It just takes patience and passion for what you're doing, and others will follow along with you too. If you're not quite sure you can do it, this episode will remind you that You Can!
Check out Lauren's Instagram account.
Check out Lauren's Etsy shop here.
Check out Lauren's Shopify store here.
Check out Beverley Mitchell's blog post about her heirloom growth chart.
If you'd like to get your Etsy shop listings set up for success with keyword search optimization, jump inside my class The Front Page Guide to Etsy.
Watch this podcast interview on Youtube right here!
Other awesome folks mentioned in this episode:
Keywords! They are so important when you're marketing anything online. Anytime you're selling on a site that requires somebody to search for a product, you need to use keywords. Pinterest, Google, and even Etsy require us to become masters of keywords to be found. In this episode, I share 3 ways to find the perfect keywords for your next Etsy listing.
Become a student of Etsy SEO and join my Free Etsy Class, and get your listing optimized!
Social Media can drive a lot of traffic to your Etsy shop. If you're trying to use social media marketing to sell on Etsy, listen to this episode. You learn a little bit about Etsy SEO and Etsy keywords, Instagram marketing, Pinterest marketing, blogging, and being intentional and giving your listings the views they deserve!
We are in part 5 (and last) of our Foolproof Sales Funnel series for greater holiday sales. I've had such a great time with this series, and am inspired to make some tweaks and improvements for mine.
In this episode, I share with you an overview of what we've talked about so far, how one of my client's, Val from Busy Mom Gets Fit, and I created an advanced funnel for her promotion, and what to look forward to this fall. I'm really excited to get back into a routine!
Enjoy this episode! If you'd like a free 15-minute consult with questions about this series, I've opened up my calendar for September at bit.ly/tammy15. Let's kick off Fall with good vibes and intentions!
We are in Part 4 of our Foolproof Funnel series all about taking new subscribers down the path to purchase. This episode is all about how to use social media and email nurturing to deliver the pitch and ask for the sale. Enjoy!
We are in Part 3 of our Foolproof Funnels! My goal is to help you create a sales funnel well ahead of the holidays, so you can have more sales by December 15th and enjoy the season with family and friends. Listen to the episode and download the worksheet of email content and nurturing ideas. This pdf. gives you 16 weeks of email prompts you can use to dazzle your new subscribers and turn them into customers.
This is Part 2 of our series on how to create foolproof funnels for holiday promotions! You'll learn the art of the landing page for foolproof funnels. Make sure to download the Funnel Map so you can add your own notes as we move through this series. Enjoy!
This week we will use the map to make a note of where our Facebook pixel and Google Analytics code will go. I hope you enjoy! Also, watch the video on where to find the pixel and how to install it borrowed from my Facebook FUNdamentals course.
Stay tuned for Part 3 in our series!
This episode is all about how to create a foolproof funnel for holiday promotions. Now, if you are an Etsy seller, Creative Market seller, or otherwise create beautiful things for your customers, this series is for you. We will take the month of August to really learn about how to make a sales funnel that gives you greater sales for the holidays.
Join our closed Facebook group by texting the number 44222 with the phrase GIRLFRIEND to get right in and get the downloads, live video, worksheets, etc.
Grab your funnel map right here. Print it out, start brainstorming, and then save for future episodes. We'll start filling it out over the month!