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I have been dazzled by handmade creations ever since my boyfriend's mother taught me how to mod- podge Easter eggs with napkins and real eggs.
Twenty-six years later, and married to said boyfriend, our family has been crafting ever since. My obsession is with Epoxy and German Glass Glitter with the addition of fancy paper. The rest of the ladies in my family paint, sew, and decorate.
It was always something I did on the side, like many of you. It was a way to relax after the pressures of career and then motherhood. A few years back, I went gung ho for a season and blended my marketing and maker personalities and created a shop on Etsy. Sue B. Zimmerman asked us to be on her Creative Live 3-day Instagram Marketing class, and our shop was off to the races after that.
Having different shops, online stores and working with small business owners has taught me a few things that will help you get your listings to the front page of Etsy search. If you desire more traffic, more sales, and more time to do what you love, which I'm guessing is to create more of your amazing products, then you're in the right place.
5 Ways to Get Your Listings on the Front Page of Etsy
For the past few months, I've done a deep dive into Etsy SEO and have gotten my listings on the front page of my personal Etsy shop. After big changes in my crafting business, I needed to establish a few ways to get my listings seen. The following is exactly how I did it. You can also watch the free webinar to see these steps in action.
1. Canvas the Community
A big part of listing your product is to see how your product is positioned and marketed through Etsy. A quick search on Etsy AND Google will reveal trends around your product. *Tip: we want to search on Google as well because it is the No.1 search tool and people who search on Google will likely search the exact same way on Etsy.
2. Canvas the Competition
Next, we want to take a look at the other shops with products similar to ours. If you are a hand-letterer, you'll see which shops comes up on the front page of Etsy and in the first search result when you type that query in. Take a look at which words they use in their listing titles, descriptions and tags.
3. The Number 1 Tool You Need to Use!
My favorite and free tool to help us rise to the front page of Etsy is the Google Keyword Planner. This tool reveals how many searches each query gets. For instance, did you know that the keyword search faux taxidermy gets up to 10k average monthly searches! *Tip: you'll need a Google Analytics and Adwords account (both free) to use the tool.
4. Etsy Promotion
Once you use the 3 strategies above, you're ready to promote your shop to get more awareness. Download this Etsy promotion calculator to make sure your shop listings are profitable and that promotion makes sense for you.
5. Getting to Know Facebook Ads
Facebook ads are a GREAT way to expand your customer base by running ads to blog posts or videos describing how to make your product. Once they arrive on your blog, they can opt-in to get your newsletter which might provide new product news, free templates and coupons. In order to get on your newsletter list, they'll provide an email that you can use to grow your business!
Join the The Front Page Guide to Etsy Masterclass by clicking the button below to learn about an Etsy Facebook Ads strategy.
Let me know how using these SEO strategies help get your listings on the front page and increase your customer base. Feel free to use the hashtag #myetsyseo