If you're anything like me, you've used forms on your website to encourage people to sign up for your newsletter or join a challenge. People fill out the form, click the submit button, and you get notified that someone has opted in.
We're missing a golden opportunity to invite our new subscriber to explore more of our content, and even purchase something else we have to offer.
The Thank You Page Upsell. Thank you pages are absolutely essential to your business, but your website may not have this kind of integration. Using a third-party landing page service like LeadPages, gives us so much flexibility and allows us to integrate a complete system for maximizing the relationship with our new subscriber.
When someone opts in to your world, they usually give you their name and email to subscribe. What usually happens next, is they are redirected to a default thank you page that basically tells them their information has been submitted and to look for an email in they're inbox.
Wouldn't it be sexier if the page they land on after submitting their information was an invitation to your private Facebook group with a link to join? Or, better yet, an opportunity to get even more value by purchasing an upgrade to compliment what they just signed up for?
Sales Funnel Process
Here's a quick example of what's working for me right now. I'm running this ad on Facebook to a free Pinterest challenge.
When people click on the ad, they're taken to this standalone landing page where they can sign up for the challenge. You can't see it in this screenshot. but there is a place for them to enter their name and email to join the challenge.
After they opt in to join the challenge (and here's where it gets good), they get redirected to another page that I created in LeadPages where I invite them to purchase the entire challenge up front. This allows them to get all the content up front so they can finish their challenge quickly and at their own pace. I've also included videos previously only seen by people in my private Facebook group, and not offered to people just signing up for the dripped email challenge.
The first day of running this funnel, I sold 2 upsells from the 'Thank You' page! This is exciting because, not only does this pay for my ads, it essentially helps me grow my email list for free, while offering a great way to nurture new people to my world and style of teaching.
The Art of the Thank You Page
If you're going to try this idea for your own business. Here are a few things to keep in mind:
After people go through the FREE or upsell challenge, they'll get another invitation to join Melyssa Griffin's Pinfinite Growth online course, which is the next logical step in mastering Pinterest. As an affiliate, I'm able to benefit from all the hard work of designing the challenge, and eager challenge-takers will keep moving up. Sales funnel complete.
Are you inspired to create 'Thank You' pages for your business and create a nifty sales funnel in your business? Let me know in the comments.
PS: If you'd like to up your game on Pinterest and want to join the challenge, click here.