This blog post is part 7 of a 13-part series on '13 Steps to Becoming a Killer Facebook Ads Strategist.' This series is running weekly from June 9 - September 1. Read Step 6 Here.
Wow! We are over halfway through this Summer Social Series. You are amazing and I sure hope you are getting a lot out of this content. Today is all about creating a Google Goal so we can track our Facebook Ads and make sure they are working for us.
This is additional leverage for UTM tracking links in Facebook we learned in Step 4, but I wanted to go into a little more detail about how to set it up. First, you'll need a Google Analytics account, and then you'll go to the Admin tab.
And then select Goals in the far right column.
Once there, you can choose a template, but in this example we're going to do a custom goal.
Next, I'll name the goal. In this example, I want to track people who click on my Facebook Ad to read my Huffington Post article, and who then click over to my website and join the Free Resource Library. I'll know if they converted to subscribers if they land on the 'Thank You' page I set up in LeadPages.
Next, I'll enter my my destination link. Since I'm tracking whether or not people who read the article opt in to my resources, I enter the 'Thank You' page they land on after opting in. I'm also choosing to put a dollar value on this goal, because I know that over the course of a year, my hope is that they will purchase one of my workshops. My email marketing workshop is $127 and is my most expensive product.
I thought about create a dollar value for the least expensive product of mine, but the lifetime value of a customer is worth more than that in my business. You'll have to determine what your monetary value is for your goals.
We also want to make sure that we aren't counting everyone who lands on the 'Thank You' page because they could come from a podcast episode or YouTube or some other area that I may not be tracking. So I create a 'Funnel' and tell Google that I'm tracking only people who came from my HuffPost article. True, some people may stumble upon the article by fate and not ads, but the chances of that are slim.
Now we've successfully created our Goal and are primed and ready to start designing our ads. Woop!
Don't forget to join the Free Resource Library yourself and take advantage of a lot of teaching to style your social media.
P.S. This series is now in ebook form, yay! If you want all these steps in one place download the '10 Steps You Need to Take Before Running Facebook Ads' here for free as my gift to you.