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If you’re trying to grow your following, create a community, and sell products and services organically, you’ve probably hit a wall. Apps like Instagram have gotten so big, it’s easy for your posts to get lost in the feed. 😭
I’m in the same boat as you, and love teaching you what I’ve learned to help you navigate the social media waters. The truth... if you want to grow faster, influencer marketing may be for you. I’m currently right in the middle of making some deals with influencers for my brand, Emma Fox. Here’s what I’m doing...
I somehow stumbled upon an app called Collabor8. Expecting a somewhat clunky experience, I soon fell in love with the app and have told several people about it. At the time of this post, it’s only available on iPhone.
Once inside the app, you can sign up as a brand or influencer. I signed up as a brand looking for influencers and quickly found some influencers that would be a good fit for my gold foil champagne prints.
I reached out to a few of them, and we quickly settled on terms, and I’m paying $20 to one influencer and $75 to another. I’m anxious to see how this experiment is going to turn out.
If you’re looking to give influencer marketing a try, here are a few things to note.
An Instagram post with a hi-res image of my product that she will take, my Instagram Account mentioned, an Instagram story unboxing the item, and she’ll email the photo so I can use it too!
How about you? Are you going to use influencer marketing to grow your business faster? I’d love to hear about your experience.
Plus, here is a quick video tour inside Collabor8 for to see it for yourself
I’ll be creating a lot of marketing videos on my Youtube channel here. Be sure to subscribe so you get all the tools you need to market your creative business!
You may have Google Analytics installed on the backend of your Etsy shop, but have you customized your dashboard to analyze traffic specific to your shop? Didn’t even know you could do such a thing? 💃 Well, you can my friend, and if you want to learn more about this, then you need to go straight to Artisan Analytics website here.
I heard Lesley of Artisan Analytics on a podcast episode and was blown away by her amazing content. I reached out to her and asked if she would share her expertise with my audience. You can watch the interview here.
GOOGLE ANALYTICS AND ETSY
First things first. Do you have your Google Analytics code installed on the backend of your Etsy shop? If not, go do that now. Here are a few quick steps to set that up:
I confess, after my interview with Lesley, I went in to make sure I had installed the code in my new shop, and it wasn’t there! Months of data missing. It’s now installed, and I’ve enrolled in Lesley’s free program to make sure I configure things properly.
Armed with this data, you’ll be able to see what day and time is the most popular for your shop and other cool things like who’s looking in real time and which listings are more popular. It’s time to dive in and start analyzing your Etsy data to help you create new products, improve listings, and get more traffic.
You make amazing things! Let’s get them found.
Did you know that you can easily and affordably find your highest converting Etsy listing image?💃 I confess, that in the past I didn’t give much thought to my listing images. But all of that has changed, my friends! Your listing images are a BIG deal and in this article, you’re going to learn how to test them to find the highest converting one. But before we dive in, let’s make sure you’re taking good photos to begin with.
I used to be so excited about my product listings that I just rushed through the entire process so they could go LIVE right away. That was a big mistake! I now use keyword strategies and photo techniques that give my listings the best possible chance of getting found. So, let’s dive into a few key techniques.
It seems that Snapchat and Instagram are competing for popularity as of late. Early in 2017, it was Snapchat everything, but things seemed to have calmed with a refocus on Instagram for small business. In fact, I actually deleted the Snapchat app on my phone months ago, but this interview with Miri, head of marketing for Fanbytes, has changed my mind.
Influencer Marketing is already on the rise and is going to continue to grow and I'm excited to really dive in and explore all the avenues. With apps like Collabor8 for iPhone, I'm finding new reasons to really brand one's message.
You may already be on social media (Facebook anyone?) for personal use, but you might not know how to navigate social media to market your handmade or maker business. Social media marketing is simply using platforms like Facebook, Instagram, Pinterest and blogging to spread the word about the products and services you sell on Etsy. Let's go through a few examples to give you some inspiration.
Using Instagram to promote what you sell on Etsy
Instagram is one of my favorite social media marketing platforms, because it gives everyone a chance to showcase their products with beautiful images. Here are a few ways you can showcase your images: