You've put a lot of blood, sweat, and tears into creating products to sell on Etsy. If you've crafted listings using killer images, great titles, descriptions, and tags using Etsy SEO (read more about that here), you're ready to branch out and use social media marketing to sell on Etsy. *Listen to the companion podcast episode below.
What is social media marketing, and how can I use it to sell on Etsy?
One of my students in the Front Page Guide to Etsy course is @shopwhiteloft. She makes life-size growth charts, and uses customer photos to showcase her products in use. Check out her Instagram account here.
Want to use Instagram to sell on Etsy?
Take the InstaSprint Challenge, and get your Instagram account in selling shape. Click the button below to join.
Using Pinterest to send traffic to what you sell on Etsy
Pinterest is a search engine like Google. While we call it a social media platform, it's really a wonderful tool for sending traffic to your Etsy shop. Create beautiful pins with photos of your products, and link those pins to a blog post about a specific product, to a landing page that collects email addresses in exchange for a discount/coupon, or send them directly to your Etsy shop. With a few tweaks, you can create traffic-generating pins in no time.
Want to use Pinterest to drive traffic to your Etsy products?
I've created a Pinterest Perspective Challenge for you. This challenge will help you set your pins up for success. After the challenge, you'll be creating beautiful, clickable, traffic-generating pins in 7 days.
Use your blog to tell the story of what you sell on Etsy
You're a maker because you love to make! If you're not blogging yet, give it a whirl. Your blog is the place to establish a community around the products you sell on Etsy. People love a good story, and want to support things they feel connected to. Your blog can help them connect with your products, and learn more about you, the maker and creator. Plus, you own your blog, and can collect emails, run money-making Facebook ads, and create a following outside of the Etsy platform. It's a must for serious Etsy sellers.
Are you inspired to start using social media marketing to promote what you sell on Etsy?
I've created a handy-dandy worksheet for you. It's called The Etsy Sellers 5-Step Social Media Marketing Checklist for New Product Listings. Grab it inside my free social media resource library here.
Well, my fellow creative. I hope you put these strategies into place for a wildly successful Etsy shop. My goal is to help you get things set up correctly so your business runs seamlessly, and you have more time to create. Don't forget to master the art of Etsy SEO for each and every listing you create. Watch the free class by clicking on the button below.