Instagram Stories have quickly become the marketer’s tool when it comes to showing behind-the-scenes, quirky, raw + real, in-the-moment, footage to followers. Add to that the ability to ‘Highlight’ a story and you’ve got a marketing/product/brochure/catalogue of sorts. But how can we use them in a way that is ‘on-brand’ while still being all the things mentioned above.
I have a few Instagram accounts that I use to test and try different things, and I love diving in and seeing what new thing I can learn and teach to you. Recently, I began adding stories to my main account in a haphazard kind of way, and will be using the strategies in this blog to figure out how to brand them more in line with my business.
In this post, you’re going to learn how to create a branded stories highlight, and how to add it to a highlight on your profile.
NAVIGATING TO STORIES
A little background on Stories. Instagram Stories are found by navigating to the Feed tab (house icon, bottom left). Then tap the camera icon on the top left as shown in the following photo.
From there, you can upload photos from your camera, take a video or photo, add stickers and all the fun things Stories provides. However, if you’re making content specific for Stories outside of the native app, you have to follow a few restrictions. For instance, Stories have their own size at 1020 pixels by 1920 pixels for an aspect ratio of 9:16. Since this post is about ‘branding’ our Stories Highlights, we will be creating these elements outside the app.
CREATING A BRANDED STORIES HIGHLIGHT
I’m using Photoshop to create a branded highlight for my Emma Fox brand @emmafoxco on Instagram. You can use any photo editing software you choose. Canva.com is a great alternative. Make sure you make your new document the right size at 1020px by 1920px, and start making your creation. Here is an example of how I’m branding my highlighted stories.
Here is another example.
A few tips to keep in mind. You can see from my examples that my logo is in the center of the image. When we save this image as the brand for our highlights, whatever is in the center will show up inside the circle. Here’s what they look like on my profile for Emma Fox.
ADDING YOUR BRANDED IMAGE TO A HIGHLIGHT
Ok! Now that you are settled on what your brand will look like, it’s time to actually add it to your Highlights. Remember, you’ll first create a Story and then your Highlight. For this post, I’m going to create a BTS Highlight, which stands for Behind-the-Scenes.
From here, it’s time to tap on your profile picture which will show all the stories you’ve posted. Now it’s time to finally brand our highlights! Are you ready?!
You’ve done it! Now repeat the process for all the Highlights you want your followers to see. Remember, Highlights stay on your profile indefinitely until you delete them so you have a greater chance of getting more traffic to your website, more eyes on your promotion, etc. Regular Stories only stay on your profile for 24 hours, so this is a great opportunity for you to have some fun and be strategic.
View my new BTS Stories Highlight in action with this video.