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I can’t tell you how many funnels I have going on at any one time. And not just for this blog and business, but for two more of my passion projects in totally different industries. In this post, I’m going to give you my 5 step strategy for hacking your funnel (and these steps works for any industry).
WHAT’S A FUNNEL ANYWAY?
Think of your business as a large glass vessel with plenty of ice cubes at the bottom. These ice cubes are your offerings - things you can sell to people who want them. Now imagine the large glass vessel has a smaller opening at the top in which an actual funnel can sit on top of. Are you seeing it?
Now imagine a steady stream of the most amazing water coming down through the funnel and surrounding the ice cubes. The steady stream of water are your potential customers/affiliate partners/peers, who are now part of your business and surrounding your offerings. This is called a sales or marketing funnel, and it’s what makes your business a business.
THE FIVE STEP FUNNEL STRATEGY
Now that you’ve gotten the concept of a funnel down, we have to ask the question, “How did the most amazing water (customers) get to our funnel to float among our ice cubes (offerings)? That, my friends, starts with Step 1 in our funnel hacking strategy.
STEP 1 - Create the most amazing FREE offer
How can you provide something worth so much value, that people who don’t even know you, and who haven’t seen your ice cubes, will fall head over heels to jump inside your funnel?
The answer to that is to think of what you are willing and able to give them for free to join your funnel with a name and email address. Here are a few examples:
Thinking about your customer’s desire will work wonders here. Are they struggling with something? How can you help them?
Once you’ve got your offer designed, it’s time for Step 2.
STEP 2 - Create a standalone landing page to communicate the offer
Landing pages are one of my favorite things to create. Most of mine convert at 60%, meaning that if I’m sending people to a dedicated landing page to read about my offer, 60% of those people claim the offer by giving me their name and email. This conversion rate is key, and this is my simple rule for them:
“When talking about your offer (especially in a Facebook Ad), attract them with clear details about your offer, so that by the time they get to the landing page to claim the offer, they’ve already decided they want it.”
The landing page should then be short and sweet, with no distractions or other buttons, and nothing else for them to do but opt in to your offer. I almost NEVER send anyone to my website to claim an offer. I always send them to a dedicated landing page using LEADPAGES. *Click my affiliate link to learn more.
Let’s take a look at an offer on a dedicated landing page.
As you can see, there is no navigation bar for people to click on. There are no other buttons besides the one they get to click on to claim their print and coupon. I highly recommend using Leadpages to create all of your landing pages for higher conversion rates. It’s been a game-changer in my business. Watch the tutorial video in the PS.
STEP 3 - The thank you page (so underutilized)
This has to be my favorite step in the funnel. The ‘thank you’ page can be used for so much more than just a default page saying thanks. Use this page to upsell to your paid content. Send them to a podcast episode on the topic to learn more. Invite them into a private Facebook Group. You’ll be so glad you did. Get creative. Here’s a thank you page for the free print and coupon offer above.
Again, simple and clean. They can click the button and head directly to my Etsy shop to browse my other prints. Seamless, right!?
STEP 4 - Automated delivery of freebie
Automation saved my bacon over the years. I can’t believe I ever did business without it. An email service provider will help you automate your funnel. Imagine having someone opt into your freebie while you’re on vacation or sleeping, and getting your freebie automatically from your email service provider. You set things up on the backend to automate this process, and you can even write emails ahead of time for any time period you choose. My favorites are Drip and Kajabi, but there are a ton for you to research.
STEP 5 - Content marketing
This step is critical for continuing to attract people to your funnel, as well as nurture the new leads who’re already inside the funnel. Weekly blog content promoted through a weekly email sequence is valuable. Daily sharing about you and your business on social media (driving people to your freebie landing page) is going to help convert more people into leads and then into paying clients. *Don’t forget to read our 90- day content planning strategy blog post here.
Your funnel is unique to you and your offers. Test new ideas out each week. If it starts to convert organically, you can start putting some ads spend behind it! What do you think? What’s missing in your funnel? Let me know in the comments below.