Fall is the perfect time to reduce the activities in your business like a beautiful red wine reduction.
The end result of a perfect reduction is a richness and sweetness applied to flourless chocolate cake or a deliciously seared piece of meat. In a culture where it’s hip to add the next shiny object to your handbag of activities, I want to encourage you to edit and reduce the non-essentials to get to the richness and sweetness of your business and life.
You have countless things to do as a creative small business owner and it would be impossible for you to do it all. But you try and so do I. It wasn’t until I started reading Essentialism - The Disciplined Pursuit of Less by Greg McKeown, that I started applying this notion of reducing and editing in my business and life.
The key premise of the book is to do less, only better. An essentialist asks himself, “What problem do I want?” “What do I want to go big on?” What we normally do is ask ourselves, “How can I do more?” “How can I fit it in?” What ends up happening is the experience of overwhelm.
In business, I’ve had to say no to many things in the last year after saying yes to just about everything. Now, I’m only focusing on a few key things that will make the greatest impact. I’m adopting another popular principle, Pareto’s Law which states that 80% of profitability (not just revenue, but profits of time, happiness, etc.) comes from 20% of our output. Instead, I was spending 80% of my output on what I thought was essential to generate the same amount of profit.
In life, I was spending a lot of time on non-essential thinking about the future, the past and my imagined state of both. Imagining what could have happened or what could be. The book helped me to focus only on what I could control in this very moment right now. It helped me to focus on facts.
How can you apply this notion of editing and reducing in your business? Which social media activities are driving the most traffic to your website? Are these the same social media platforms sending qualified traffic that actually convert?
Are people just liking your Instagram photos but not clicking on your profile link to find out more?
Take some time this Fall to do some analyzing. Make some edits and reduce your activities to what is most profitable in time, happiness and revenue. You’ll find yourself in the sweetness and richness of an essential life.
P.S. I have ways to help you focus on the essentials right inside my free resource library. What season of social media are you in? Facebook Ads? Email Marketing? Social Media 101? It's all inside - see you there!