Whether you've been on Instagram for a while, or you're a complete newb, I'm going to dazzle you with 3 easy ways to use Instagram for your Etsy shop (or any other ecommerce site!).
Firstly, Instagram is THE place to go for a quick jolt of inspiration on travel, food, home life, dogs, etc. It's also a place to share your intimate moments, side-hustle snapshots, and creativity on steroids. In other words, Instagram smacks you with a hit of dopamine and tickles those pleasure centers.
But before we move on to what the app can do for us, let's make sure we have a handle of taking great photos. It all starts with photos, and I have just a few tips that will help you create stunning visuals.
Better Instagram Photos:
1) Use natural light. Whether you're photographing jewelry or baby clothes, natural light is going to be your best friend. Get near a window or go outside (just stay out of direct sunlight).
2) Use a nice background. Ideas are endless here. Use a light or dark background with little to no pattern. A rustic wood tray painted white can do the trick. A large piece of gorgeous paper from Paper Source can work as well. Try and choose something you can use for all of your products. *Use stock photos for digital items like planner inserts and other printables.
3) Use complimentary props. Professional photographers have props at their fingertips, and you should think like a professional! What compliments your product? A succulent? An iPhone? Both? Use things your customer might use in the real world. Have fun with this!
Now that you're an expert on taking images, let's move on to 3 easy ways to use Instagram for your Etsy shop.
1) Instagram Multiple Images
Until very recently, Instagram only allowed for 1 image upload per post. Now we get up to 10 photos that people can scroll through. You can see there are multiple images by the ghosted icon on the top. Use this option when you have multiple views of a product or if you have several products you would like to showcase. This gives you more eyes on your products in less time. Thanks, Instagram!
2) Instagram Stories
This has to be one of my favorites because it gives more of a real time glimpse into your everyday. People want to learn more about you and the products you make. They also want to know how you source them and how they are made. Stories allow you to go just a little bit deeper into your business and connect on a more real level. *Listen to this 5 minute 'social bit' on Instagram stories and how to access them. I challenge you to post on your Instagram story today!
3) Get a Linktree Account
I just recently found out about this great resource. At the time of this writing, we only get one live website url link in our profile. You can change this one link everyday if you want to, but it gets to be a hassle. With Linktree, you can use your one and only link, but send people to multiple places. These are screenshots of the 6 Figure Chick's Instagram account. You can see the linktree link in her profile. When someone clicks on the link, they are given multiple options on where they might like to go. Genius!
Now it's your turn. Are you using Instagram's features for your shop? You can tag me @cannonsocialmedia to let me know you've got a story to share.
Cheers to Creativity and Business!
PS: Click on the button below to join hundreds of other creatives inside the free resource library. I'd love to have you!