Hello fellow creatives! If you want to get more traffic, more sales, and more time to create products for your Etsy shop, this blog post is going to share 12 amazing ways for you to market. We’ll start out easy, and then we’ll dive into a few that may stretch your marketing comfort zone. ? You can do it!
Etsy is a fantastic platform and is likely already sending traffic your way right within the Etsy itself, (and if you’ve set your listings up for success already using keyword strategies, you’re prime for that traffic).
So, grab a pen and paper, so we can dive into these 12 marketing strategies your Etsy shop (and your wallet) will thank you for.
Giving something away for free is the easiest thing you can do to market your Etsy shop. You are likely doing this already by offering your customers a discount code after they purchase, but there are some other things you can do as well. This step will help grow your email list OUTSIDE of Etsy.
Consider creating a link to a landing page from your profile. You’re allowed to post a link there,
and instead of sending them to your website, send them over to a landing page. A landing page
is a place where you give them something specific for free that they have to opt-in to in exchange for their email address. I use a service called Leadpages, and I always have ONE freebie that I give away in exchange for an email address.
Here are some freebie ideas you can give away for your Etsy shop:
● Discount code
● Free printable
● Free sample
● Free private Facebook Group
2) LIST MORE PRODUCTS
When you list more products, the Etsy algorithm begins to understand that your account is alive and active. Etsy will show your new listings to people who are following your store! It’s an easy way to show up in the Etsy feed. Renewing your listings works as well. List, renew, rinse, repeat!
3) CREATE LONG PINTEREST IMAGE IN LISTINGS
We now get 10 images to use for our Etsy listings. An easy thing to do is make a long Pinterest style image that people can pin to their boards. Make it long (800px by 1200px) and make it pinterest-worthy with your branded beauty. You can also create images with a text overly inviting them to click on your profile link to grab you freebie. (See how this all works together?)
4) ADD SOCIAL SHARE ICONS IN IMAGES, ETC.
When you create branding images for your Etsy shop or update things like your cover photo, make sure to add your social media name right on the photo. Do this for the cover photo and have an image with all your social media names and make that the last image of each listing. You can also add your @name to your Shop Announcement, at the bottom of each listing, to your ‘thank you’ page, and in any direct messages or ‘convos’ that you have.
5) PRIVATE FACEBOOK GROUP
Do you sew, knit, paint, carve, weld, etc.? Start a private Facebook group for people who visit your shop. Maybe they aren’t in a position to purchase your product just yet, but they’d like to get to know you more, or learn from your process, or just be part of your community. Starting a Facebook Group is a great way to get people from Etsy to share in your experience and build relationships.
6) JOIN LAUNCH, GROW, JOY MEDIA LEADS
I’m very new to the website, Launch, Grow, Joy, Media Leads, but there are nearly 40k entrepreneurs who are using the service to get their products into magazines! Head over to their website and snag some of their free stuff and join their private Facebook Group and see what the community can do for you.
7) USE HASHTAGS ON INSTAGRAM (SMARTLY)
Hashtags are an easy way to get your products in front of potential customers on Instagram.
You get 30 hashtags for each post that you post on Instagram. When you put them in the
comments section AFTER you post, it doesn’t take up space in your description and your
beautiful product image looks clean and crisp.
Seriously, you’re going to want to go down the rabbit hole with hashtags for your products! It’s an important part of your marketing bag of tricks.
8) START/STAY CONSISTENT WITH A BLOG
Blogs are an easy way for you to let people into your beautiful and creative world. Show them how you source material to make your products. Take them with you when you’re prop shopping or setting up your products at a market. People want to see how and why you create what you create. Blogging expands your listings on Etsy into a whole experience for your potential customers.
9) GOOGLE ANALYTICS
I can’t say enough about Google Analytics. Thankfully, Etsy allows us to place our Google Analytics code on the back-end of our shops, so we can track visitors to our shop. BUT... did you know that you can customize your Google Analytics just for your Etsy shop??? I just about fell out of my chair when I heard this. *Listen to my podcast episode with Lesley Hays, from Artisan Analytics here to learn more about this, and visit her site here to grab all of her free stuff on how to do this.
Beyond Etsy, if you are blogging, make sure to set Google Analytics up on your website. You’ll get to see which blog posts are the most popular. You’ll learn so much about how people are getting to your site, how long they stay, and which content they interact with the most!
*Side note: Also, make sure to add the Facebook pixel to your blog as well!
10) EMAIL MARKETING
These next three marketing strategies are going to take a little bit more implementation and may be beyond your comfort zone (but not for long!). This is also where you get to invest a little bit of money in your Etsy business. Be excited! The low cost of entry to start and Etsy shop for .20/listing is amazing, but now it’s time to invest a few more cents to ramp up your shop.
We talked about ‘freebies’ at the beginning of this post. I also mentioned landing pages. Once you have this piece of your marketing strategy in place, you’ll need to have an email service provider to deliver the goods. Think Mailchimp, Convertkit, Drip.co, etc. Spending between $10 and $49 per month on having an email service provider is huge and has to be part of your growing business!
When people click to your landing page from your Etsy profile to grab that freebie, your email service provider will AUTOMATICALLY send them the freebie and add them to your email list while you are sleeping! TA-DA! That’s worth the money right there.
From there, you’ll get to set up automatic emails for your new subscribers. Connect with them each week over email and send them to your new blog post. Send them to your new listings on Etsy. Give them the latest promotion before anyone else. These are now your VIPs!
11) INSTAGRAM/FACEBOOK LIVE
I know, I know! Going LIVE gives me the jitters too, and I’ve been doing it for a while, but here’s
the thing... It’s essential for your business.
To make it easier, when you go LIVE on either platform, you can invite someone who is watching to go LIVE with you. Pre-arrange for a customer, partner, peer, etc. to go LIVE with you. Showcase your workspace, materials, products, events, upcoming promotions, your daily tea habit... It’s all up to you. People want to know the maker behind the goods. The adrenaline rush you’ll get from going live will have you pumped up for making more stuff (seriously!).
You can do it! ɬ
12) FACEBOOK ADS
I know. I know. Here’s another one that might be out of your comfort zone, but running Facebook Ads when done right is a game-changer for your business! I’ve been featured on Ads expert, Rick Mulready’s podcast that you can listen to here, and my articles have been featured in Social Media Examiner here.
I’ve got you covered when it comes to Facebook Ads. There is a formula for doing them for your Etsy shop. Much of the formula includes some of the steps we’ve talked about in this blog post: freebies, landing pages, email marketing.
Please, please don’t set up and run an ad directly to your Etsy shop. While they are beta testing the Facebook pixel, my guess is that it won’t be as thorough as just running a thoughtful and strategic ad that you design with the right pieces into place.
They will become your greatest asset as you learn more about them and test them for your
specific products and shop!
*If you want to chat (for free!) on a 15-minute call, my calendar is open here. I want to help you
make sense of Facebook Ads and grow your Etsy business.
Well, there you have it! My 12 amazing ways to market your Etsy shop.
Are you using any of these strategies right now? What’s working? I’d love to hear in the comments below. Sharing your ‘wins’ helps others who read this blog to follow in your footsteps.