You've likely heard how amazing Facebook Ads can be for your small business, and you're probably wondering if you should use them for your Etsy shop. The short answer is, YES! However, please read this post before you go out and set up a Facebook Ads campaign for your shop!
The Facebook Pixel and Etsy
At the time of this article, Etsy sellers are not able to put the Facebook Pixel code on the backend of our Etsy shops. But there is a way to use the power of Facebook Ads (and the pixel) to generate more leads for your Etsy shop. This 'lead generation' strategy will help you find new potential Etsy shop customers that you can connect with all the time. Allow me to break it all down for you. Are you ready?
What is the Facebook Pixel Code?
If you have a website, you likely have the Google Analytics tracking code set up on the backend of your site. This tiny code tracks all the traffic coming to your site. Well, Facebook has a similar code called the Facebook Pixel, and it tracks people going to your website as well. Not only that, it tracks individual pages on your website. It's a powerful piece of code that allows you to do some really targeted ads, create custom audiences, and reach your ideal customer. * To read more about the pixel, visit this blog post.
How Do We Use it for Our Etsy Shops?
Since we can't put the pixel in our Etsy shop, we have to take a different approach. This strategy will do two things: 1) Create new email subscribers who you can connect with and 2) Captures a targeted audience for new products and promotions of your Etsy listings. Let's go through the steps, but first, let me explain what a landing page is and how it's the key to unlocking this strategy.
What is a Landing Page?
Even though I have a standalone website, I use a separate landing page through LeadPages to send Facebook ad traffic to. LeadPages allows me to send traffic from a Facebook ad directly to a landing page outside of Etsy or my website. It also helps me collect email addresses so I can build up my subscribers who are interested in the things I'm selling on Etsy. And here is the really cool part, I can put the Facebook pixel on this landing page to track all of the people who clicked on my ad and landed on it. Let's look at this process.
How to Use Landing Pages and the Facebook Pixel for Your Etsy Shop
Let me outline the steps below. Follow these steps to create new leads for your Etsy shop and grow your business with Facebook Ads.
Step 1: Create something to give away to new customers. This is usually a coupon for your Etsy shop or a free download. Let's say I have an Etsy shop full of styled stock photos for social media, I might give away 5 free stock photos to new subscribers in exchange for their email address and first name.
Step 2: Create a landing page in LeadPages with access to your freebie once they submit their email and first name. This is the page they will land on from your Facebook Ad. It will have a description of your freebie or coupon and a place for people to enter their information and a button to get access to your freebie. *Listen to the podcast episode on landing pages I did over the summer.
Step 3: Create a 'Thank You' page in LeadPages. THIS IS THE COOL PART! When they have submitted their information, you can redirect people to a customized 'Thank You' page. It's on this thank you page you can invite people to visit your Etsy shop to use the coupon code, browse your listings, etc. You can put the coupon code right on this 'Thank You' page with a button that takes them right to your shop.
Step 4: Create your Facebook Ad. Now that everything is in place, you're ready to run ads to your freebie or coupon code. Woo-hoo.
So the process looks like this from your new subscriber's perspective: Facebook Ad >>> Landing Page with Access to Freebie >>> Thank You Page >>> Etsy Shop.
More Cool Things You Can Do with The Pixel
Now that you've got the hang of promoting your Etsy shop with this strategy, you're ready to do even more. You can ask Facebook to track all of the people who landed on your freebie landing page, and create an audience of people who look just like those people. This is called a lookalike audience, and you can create another ad campaign using this more targeted audience. Let's say you have 500 people land on your landing page from your ad. Facebook will take those 500 people, analyze any similarities, and go out and find you around 2 million people who look just like them. Awesome! You can even create an ad targeting just those 500 people with a new offer, or new product listing in your shop.
Implementing this Facebook Ads Strategy for Your Etsy Shop
You've done all the work to create an Etsy shop filled with amazing listings to enrich, impact, educate, and beautify people's lives, let's make sure you use this smart strategy to get more qualified traffic to your Etsy shop, build your email list, and grow your small business.
The Tools You'll Need
You've put a lot of blood, sweat, and tears into creating products to sell on Etsy. If you've crafted listings using killer images, great titles, descriptions, and tags using Etsy SEO (read more about that here), you're ready to branch out and use social media marketing to sell on Etsy. *Listen to the companion podcast episode below.
What is social media marketing, and how can I use it to sell on Etsy?
One of my students in the Front Page Guide to Etsy course is @shopwhiteloft. She makes life-size growth charts, and uses customer photos to showcase her products in use. Check out her Instagram account here.
Want to use Instagram to sell on Etsy?
Take the InstaSprint Challenge, and get your Instagram account in selling shape. Click the button below to join.
Using Pinterest to send traffic to what you sell on Etsy
Pinterest is a search engine like Google. While we call it a social media platform, it's really a wonderful tool for sending traffic to your Etsy shop. Create beautiful pins with photos of your products, and link those pins to a blog post about a specific product, to a landing page that collects email addresses in exchange for a discount/coupon, or send them directly to your Etsy shop. With a few tweaks, you can create traffic-generating pins in no time.
Want to use Pinterest to drive traffic to your Etsy products?
I've created a Pinterest Perspective Challenge for you. This challenge will help you set your pins up for success. After the challenge, you'll be creating beautiful, clickable, traffic-generating pins in 7 days.
Use your blog to tell the story of what you sell on Etsy
You're a maker because you love to make! If you're not blogging yet, give it a whirl. Your blog is the place to establish a community around the products you sell on Etsy. People love a good story, and want to support things they feel connected to. Your blog can help them connect with your products, and learn more about you, the maker and creator. Plus, you own your blog, and can collect emails, run money-making Facebook ads, and create a following outside of the Etsy platform. It's a must for serious Etsy sellers.
Are you inspired to start using social media marketing to promote what you sell on Etsy?
I've created a handy-dandy worksheet for you. It's called The Etsy Sellers 5-Step Social Media Marketing Checklist for New Product Listings. Grab it inside my free social media resource library here.
Well, my fellow creative. I hope you put these strategies into place for a wildly successful Etsy shop. My goal is to help you get things set up correctly so your business runs seamlessly, and you have more time to create. Don't forget to master the art of Etsy SEO for each and every listing you create. Watch the free class by clicking on the button below.
As an Etsy shop owner, we're always thinking about the holidays, some of our biggest sales of the year. While Etsy keeps improving (Etsy Studio, new CEO, better ways to promote), a great place to get a jumpstart on holiday sales, is mastering the art of Etsy SEO.
The end of summer and the start of a new school year is THE perfect time to educate yourself and implement Etsy SEO techniques to market your holiday products.
I've put together a free class to help you optimize your listings TODAY, well ahead of the holidays. Inside this class you'll learn:
This class will help you optimize your listings, test out new keywords, find new customers, and get more traffic, more sales, and more time to create your amazing things. Save your seat for the class here.
I can't wait to teach you how I got my listings on the front page of search results so you can do the same.
Happy Holidays (in August!)
If you're anything like me, you've used forms on your website to encourage people to sign up for your newsletter or join a challenge. People fill out the form, click the submit button, and you get notified that someone has opted in.
We're missing a golden opportunity to invite our new subscriber to explore more of our content, and even purchase something else we have to offer.
The Thank You Page Upsell. Thank you pages are absolutely essential to your business, but your website may not have this kind of integration. Using a third-party landing page service like LeadPages, gives us so much flexibility and allows us to integrate a complete system for maximizing the relationship with our new subscriber.
When someone opts in to your world, they usually give you their name and email to subscribe. What usually happens next, is they are redirected to a default thank you page that basically tells them their information has been submitted and to look for an email in they're inbox.
Wouldn't it be sexier if the page they land on after submitting their information was an invitation to your private Facebook group with a link to join? Or, better yet, an opportunity to get even more value by purchasing an upgrade to compliment what they just signed up for?
Sales Funnel Process
Here's a quick example of what's working for me right now. I'm running this ad on Facebook to a free Pinterest challenge.
When people click on the ad, they're taken to this standalone landing page where they can sign up for the challenge. You can't see it in this screenshot. but there is a place for them to enter their name and email to join the challenge.
After they opt in to join the challenge (and here's where it gets good), they get redirected to another page that I created in LeadPages where I invite them to purchase the entire challenge up front. This allows them to get all the content up front so they can finish their challenge quickly and at their own pace. I've also included videos previously only seen by people in my private Facebook group, and not offered to people just signing up for the dripped email challenge.
The first day of running this funnel, I sold 2 upsells from the 'Thank You' page! This is exciting because, not only does this pay for my ads, it essentially helps me grow my email list for free, while offering a great way to nurture new people to my world and style of teaching.
The Art of the Thank You Page
If you're going to try this idea for your own business. Here are a few things to keep in mind:
After people go through the FREE or upsell challenge, they'll get another invitation to join Melyssa Griffin's Pinfinite Growth online course, which is the next logical step in mastering Pinterest. As an affiliate, I'm able to benefit from all the hard work of designing the challenge, and eager challenge-takers will keep moving up. Sales funnel complete.
Are you inspired to create 'Thank You' pages for your business and create a nifty sales funnel in your business? Let me know in the comments.
PS: If you'd like to up your game on Pinterest and want to join the challenge, click here.
Are you trying to tackle something in your life right now that will achieve big results? Trying to push past the obstacles that might be holding you back? In this blog post, I'm going to share with you 5 steps that I created to achieve a growth mindset, and tackle big goals.
A few months ago, I was in the middle of creating an online course for a brand new audience. It was a little overwhelming, and a little bit scary to start fresh with a new class and new students. So I did a little mindset work, and now I'm prepared for new challenges that come my way in business. I want to share with you the steps I took to prepare my mind for growth.
Let's get started!
Step 1: Awareness
I want you to assess your situation. What is it that you are trying to grow in your business and in life? Here are a few examples:
Step 2: Tame the Beast
This step is one of the most important steps in this process. Because as soon as you declare your big goal for growth, your brain steps in with a few choice things to say. Things like, you're not qualified enough. Or, you're not skinny or pretty enough. Or, so and so is already doing that, what makes you think you can do any better?
These thoughts are called A.N.T.s - Automatic Negative Thoughts, and they have been with us since childhood. Each day we have 65,000 thoughts running through our minds and most of them are ANTS! We need to reframe these thoughts to get us on a path of growth.
What I noticed going through this process, is that most of these negative thoughts surround just a couple of key themes: 1) Comparing to others 2) Insecurity. I want you to sit down and bring up the negative thoughts to determine which kind of theme it's coming from. Are you comparing yourself to someone else? Are you feeling inadequate physically or mentally? Write down the thoughts that come up for you and then REFRAME them.
The second part of Step 2 that I find really important is to build in 'failure days.' These are days that will come up during your goal tackling timeframe. Since I know there will be days I fail, I build them in up front even before I start on the path to growth. I build in 2 each month. Sometimes I'm really specific about the failure day. Maybe I know I'll fail on the first day of a vacation, so I build that day in. The next day is a random failure day that I can take at any time. This strategy makes it so I don't feel guilty, and I get right back to achieving my goal.
Phew - I told you Step 2 was a doozy!
Step 3: The Deep Dive
Now that you've done the work of declaring your goal and set your mind right, it's time to do a deep dive and learn everything you can about what you are trying to achieve. Read articles, blog posts, check out books, take an online course. Literally try to learn everything you can about the goal.
If we use the Instagram example above, read everything you can about growing raving followers. Research other accounts to see what they're posting and which hashtags they're using. Experiment or look at your previous posts. How many followers do you typically get per post? If that number is 5 and you want to grow your account by 100, then you would need to post 20 times over the next 30 days to achieve your goal. This is how we deep dive.
Step 4: Create an Elegant Expression (Strategy)
Now it's time to visualize your goal. Journaling is popular, but you could use anything to create a tangible thing that will remind you of your goal. Here are a few examples:
Step 5: Amp It Up
This stage in the process is where we stay focused and maximize your effort to achieve your goal. This stage focuses on 2 key ideas to help you follow through.
1) F.O.C.U.S. - This acronym stands for Follow One Course Until Success. This is why I want you to choose only ONE goal during your timeframe. We just want to focus on those 100 followers and nothing else related to that goal. This ensures that we accomplish the goal, and can move on to accomplishing each goal that comes after this one. Guess what happens when we don't focus? It will take us longer to achieve ANY of our goals, because we're scattered and overwhelmed. Staying focused will help you accomplish more than if you tried to accomplish too many things at once.
2) The second part of this step is to maximize your effort. Decide if you will 2x or 5x or 10x you effort. In our Instagram example where maybe we were posting once per week, now we can adjust our posting and post 5 times per week to achieve our goal. Do you see how that works? By posting only 4 times per month, our average follower count will be 20. When we amp that up to 20 times per month, we've set ourselves up to accomplish our goal of 100 new followers.
So what do you think? Are you ready to do some mindset work to achieve your most important goal in the next 30, 60 to 90 days? I believe in you! Follow these steps and repeat for each new endeavor. As always, I love to hear about your progress. Join my Girlfriend's Guide to Social Media group to let us know and continue on your social journey.
Whether you've been on Instagram for a while, or you're a complete newb, I'm going to dazzle you with 3 easy ways to use Instagram for your Etsy shop (or any other ecommerce site!).
Firstly, Instagram is THE place to go for a quick jolt of inspiration on travel, food, home life, dogs, etc. It's also a place to share your intimate moments, side-hustle snapshots, and creativity on steroids. In other words, Instagram smacks you with a hit of dopamine and tickles those pleasure centers.
But before we move on to what the app can do for us, let's make sure we have a handle of taking great photos. It all starts with photos, and I have just a few tips that will help you create stunning visuals.
Better Instagram Photos:
1) Use natural light. Whether you're photographing jewelry or baby clothes, natural light is going to be your best friend. Get near a window or go outside (just stay out of direct sunlight).
2) Use a nice background. Ideas are endless here. Use a light or dark background with little to no pattern. A rustic wood tray painted white can do the trick. A large piece of gorgeous paper from Paper Source can work as well. Try and choose something you can use for all of your products. *Use stock photos for digital items like planner inserts and other printables.
3) Use complimentary props. Professional photographers have props at their fingertips, and you should think like a professional! What compliments your product? A succulent? An iPhone? Both? Use things your customer might use in the real world. Have fun with this!
Now that you're an expert on taking images, let's move on to 3 easy ways to use Instagram for your Etsy shop.
1) Instagram Multiple Images
Until very recently, Instagram only allowed for 1 image upload per post. Now we get up to 10 photos that people can scroll through. You can see there are multiple images by the ghosted icon on the top. Use this option when you have multiple views of a product or if you have several products you would like to showcase. This gives you more eyes on your products in less time. Thanks, Instagram!
2) Instagram Stories
This has to be one of my favorites because it gives more of a real time glimpse into your everyday. People want to learn more about you and the products you make. They also want to know how you source them and how they are made. Stories allow you to go just a little bit deeper into your business and connect on a more real level. *Listen to this 5 minute 'social bit' on Instagram stories and how to access them. I challenge you to post on your Instagram story today!
3) Get a Linktree Account
I just recently found out about this great resource. At the time of this writing, we only get one live website url link in our profile. You can change this one link everyday if you want to, but it gets to be a hassle. With Linktree, you can use your one and only link, but send people to multiple places. These are screenshots of the 6 Figure Chick's Instagram account. You can see the linktree link in her profile. When someone clicks on the link, they are given multiple options on where they might like to go. Genius!
Now it's your turn. Are you using Instagram's features for your shop? You can tag me @cannonsocialmedia to let me know you've got a story to share.
Cheers to Creativity and Business!
PS: Click on the button below to join hundreds of other creatives inside the free resource library. I'd love to have you!
Are you running video ads on Facebook for your product or service?
Video in general has exploded on Facebook over the past year, and video ads have proven to be less expensive and higher converting in many cases. But there's one giant mistake advertisers are making with their video ads. *I'm raising my hand here, too!
I'm currently running ads to a webinar for my latest course, The Front Page Guide to Etsy. I decided to test a simple video ad and run it on the desktop, right column and mobile news feeds. The video ad was working well, my copy seemed to be resonating with the audience I selected and all seemed good. Until I saw a big mistake.
As I was looking at the reports for my ads in ads manager, I decided to look more closely at how each placement was doing. The right column was getting clicks, but not conversions. I took a look at the ad in preview mode on the newsfeed, and that's where I found the mistake.
When you run a video ad in the right column, it doesn't play automatically like in the regular news feed. But it does have a nice play button over the image, which gets people to click. Here's an example of my ad in the right column.
When running video ads in the right column, there are two places to click. On the nice big play button AND in the copy just below the video image.
Here's the mistake!
If you don't put the destination url link inside the text of your ad, the awesome video ad that you're paying for doesn't send them anywhere!
When people click on the play button to see your video ad, the ad opens up in a large preview window and the video starts playing. Here's what my ad looks like when someone presses the play button.
I forgot to put the link inside all the text I created. I also left the url out of the video itself. With a sidebar video ad, we need to make it easy for people to click over to the destination page (landing page) in order to perform the action we want them to take.
In this case, I wanted them to sign up to register for the webinar, but there was no link for them to click on to sign up. BIG MISTAKE!
Once they click out of the video preview, it's not likely they'll realize they need to click on the text below the image to be automatically taken to the landing page. Such a small thing that can make a very big difference in your conversions and ad spend.
Next time you run a video run it on the right column, make sure to put the url inside the text of your ad, and in the video itself (if you know it isn't going to change).
Now, I have the habit of putting the url inside all the text on all of my ads. I've been relying too much on the 'Learn More' or 'Watch More' buttons, and will now include the links all over!
Let me know if you've been adding the links inside your ads.
I have been dazzled by handmade creations ever since my boyfriend's mother taught me how to mod- podge Easter eggs with napkins and real eggs.
Twenty-six years later, and married to said boyfriend, our family has been crafting ever since. My obsession is with Epoxy and German Glass Glitter with the addition of fancy paper. The rest of the ladies in my family paint, sew, and decorate.
It was always something I did on the side, like many of you. It was a way to relax after the pressures of career and then motherhood. A few years back, I went gung ho for a season and blended my marketing and maker personalities and created a shop on Etsy. Sue B. Zimmerman asked us to be on her Creative Live 3-day Instagram Marketing class, and our shop was off to the races after that.
Having different shops, online stores and working with small business owners has taught me a few things that will help you get your listings to the front page of Etsy search. If you desire more traffic, more sales, and more time to do what you love, which I'm guessing is to create more of your amazing products, then you're in the right place.
5 Ways to Get Your Listings on the Front Page of Etsy
For the past few months, I've done a deep dive into Etsy SEO and have gotten my listings on the front page of my personal Etsy shop. After big changes in my crafting business, I needed to establish a few ways to get my listings seen. The following is exactly how I did it. You can also watch the free webinar to see these steps in action.
1. Canvas the Community
A big part of listing your product is to see how your product is positioned and marketed through Etsy. A quick search on Etsy AND Google will reveal trends around your product. *Tip: we want to search on Google as well because it is the No.1 search tool and people who search on Google will likely search the exact same way on Etsy.
2. Canvas the Competition
Next, we want to take a look at the other shops with products similar to ours. If you are a hand-letterer, you'll see which shops comes up on the front page of Etsy and in the first search result when you type that query in. Take a look at which words they use in their listing titles, descriptions and tags.
3. The Number 1 Tool You Need to Use!
My favorite and free tool to help us rise to the front page of Etsy is the Google Keyword Planner. This tool reveals how many searches each query gets. For instance, did you know that the keyword search faux taxidermy gets up to 10k average monthly searches! *Tip: you'll need a Google Analytics and Adwords account (both free) to use the tool.
4. Etsy Promotion
Once you use the 3 strategies above, you're ready to promote your shop to get more awareness. Download this Etsy promotion calculator to make sure your shop listings are profitable and that promotion makes sense for you.
5. Getting to Know Facebook Ads
Facebook ads are a GREAT way to expand your customer base by running ads to blog posts or videos describing how to make your product. Once they arrive on your blog, they can opt-in to get your newsletter which might provide new product news, free templates and coupons. In order to get on your newsletter list, they'll provide an email that you can use to grow your business!
Join the The Front Page Guide to Etsy Masterclass by clicking the button below to learn about an Etsy Facebook Ads strategy.
Let me know how using these SEO strategies help get your listings on the front page and increase your customer base. Feel free to use the hashtag #myetsyseo
One of the biggest road blocks to running a Facebook ad campaign is the thought of losing money.
I totally get this. We work hard for our money, and don't want to throw it down on something that's a gamble.
But right now, Facebook is the best place to advertise for a few simple reasons:
So, now that we've established why we should be advertising on Facebook, let's save some money doing it!
The first thing is to create great content. Blogging is one of the best ways to do this. It let's Google know that you are an expert in your niche, and that your website is not a stagnant cesspool. Ha!
If you've already got some blog posts in the tank, a good second step is to create content upgrades inside of those posts. If your post is about how to create a successful Instagram account for your dog, then your content upgrade might be a checklist on '10 Steps to Lapping it Up on Instagram with Your Dog.' This would be a button linked to a .PDF file in Dropbox where your readers can access it.
Once you've got your content established, it's time to start running money-saving ads on Facebook. First, identify your most popular blog posts. Do this by heading over to Google Analytics-Search Console-Landing Page. Here are my 10 most popular posts.
Pick out three of your favorite posts, make sure they are optimized in the following ways:
Now create a custom audience on Facebook for each of the blog posts you decided to run ads to. We aren't running the ads yet! We are prepping to slash ad spend so stick with me.
If this is new to you, simply go to Ads Manager-Audiences and click 'Create Audience' and then 'Custom Audience.'
Now, enter all the urls you'll be sending ads to.
This is where a lot of people miss the mark! They don't put the time in BEFORE they place their ads, so money isn't so much slashed, but spent. Prepping for ads will save you money, I promise.
At this point, we want to think about our call-to-action one more time. What happens after they click on your ad, resonate with your blog post, and decide they want to receive your weekly news? Where do they land after they opt in?
My suggestion is that you send them to another page that can also be pixeled as someone who 'opted in.' Creating a custom audience for everyone who landed on this page, means we can eliminate them from seeing the ad again, thus, slashing our ad spend. Woot!
Let's briefly talk about the ways we've slashed our ad spend without even running ads yet:
Wow! You've been very busy.
Now, let's learn how to slash ad spend within the ads themselves. I want you to 'begin with the end in mind.' We want trackability. This is the key to slashing ad spend. We want to track both, people who land on our posts, and people who convert into subscribers as a result of our ads. We'll go through a similar process for creating an audience to create a Custom Conversion.
You are a rock star now! You should have the glowing confidence that you are not wasting any money and that you'll have a successful ad campaign.
Ok. We've arrived! It's time to run ads to 'ad slashing audiences.' People who already know you, your work and your brand. We'll run ads to:
Let's recap, shall we? What we've in this initial slashing step, is pixel everyone who lands on our posts and opts in. We've created a custom conversion that we can track. In this example, we want to know how many people converted and opted in to download our Instagram Doggie checklist.
Now, comes the fun part. Out of these three blog posts, one will emerge as the golden child of your content. At this point, you can turn off the other ads and begin to scale the one doing well. You can slowly add money to this breakout winner and turn off the other ads.
Remember a while back I said to begin with the end in mind? Let's say you're thinking long term and you want to create a whole workshop around Insta Dogs. You'll want to get as many people as possible to opt in to your checklist because these people could eventually become paying customers for your long term goal.
With a strategy in place, you're slashing ad spend and have a clear path for what your ads will accomplish for you.
If you want to learn the step-by-step process for placing a trackable and money-saving Facebook ad, download my personal checklist below.
We are going to optimize the Gold Antler on the left. Let's take a look at how we are currently listed on Etsy when someone searches for Gold Antler.
Since our antlers can be used to decorate the home, we want to optimize for the 'Home & Living' category. The competition isn't very large, so a few tweaks should help us out. Let's click on Home & Living to see what we can find out. We showed up in this category, yay! However, we are in the 6th row. People may not scroll down that far, so we want to see if there is anything else we can do to get in the top 3 rows of the front page. Right away, I can see that my photo isn't the best. So let's add a few more photos to our listing and change the main image.
I made the mistake of only posting one image in my listing. It doesn't show people how big it is or how it looks in relation to how they might use it in the real world. So let's add a few more.
I added more photos with some real world context, and changed the primary image to reflect the one I thought was best in this group. Now when people view this listing, they'll have more images that create a story for them and inspire them to think of how they can use this product in their own home.
Now let's head over to Google's Keyword planner under Tools in Adwords.
I want to find out how people might be searching for antlers within Google. The reason why we would do this is because people generally use the same search terms across all sites. Meaning if they use the term 'gold antlers home decor' on Google, they'll probably use the same phrase on Etsy, Pinterest, Ebay, etc.
Google will help me figure out how many people search for Gold Antlers. Currently, my title says, 'Gold Antler with German Glitter Glass.' That may not be the best description. Let's see what Google thinks about my choice of headline. I'll type in Gold Antler and ask Google to get ideas.
According to Google, the term Gold Antler gets between 100 and 1000 searches each month. The competition is high, meaning that people are paying for this keyword, which is good news for me. It means that I chose a good keyword that people actually use. Let's take a look at one of my competitors and see what they are using for their title.
This shop is using a lot of phrases or 'long-tail keywords' in their title. I didn't really use any other than Gold Antler. Not very thorough. This shop is targeting Gold Antler Decor, Faux Taxidermy, Gold Antler Wall Decor, Antler Coat Rack, Gold Antler Jewelry Rack, Gold Antler Nursery Decor and Stag Head Decor.
Now, I can plug these keywords into Google Keyword Planner and see how many searches these terms get each month. Chances are, if this is a popular shop, they are using keywords that work, so I can probably just add the ones they used and that make sense for my product. But research is fun, so let's see what Google has to say about Faux Taxidermy. That's a new term I didn't think of and I'm curious to see how many searches it gets! Surprise! That term gets between 1000-10,000 searches each month. Who knew?
Right away, I can see that I'm losing out on some eyeballs because I'm not using search terms that would help my product rank higher. For instance, Ceramic Deer Head is a term I could use since my product is made out of ceramic material. It's not quite the whole head, but I can still use it. Paperweight is also a highly searched term, so I'll use that in my title as well. I also really like 'rustic decor' and 'rustic elegance decor.' Now, let's look at Etsy's native search prompts. Let's see what they say people are searching for with regard to antlers.
When I type in 'deer' I can see a few things that I might be able to use. Just 'Deer Antler' would be good. Also, 'Deer Decor.' I'll add those to my title too. I decide that the 'long tail keyword' that I want to use is going to be 'Gold Antler Decor.' This is the phrase that I want my product to show up on the top of the search page for, so I'm tucking that in the back of my mind.
Now, here is my very sad description! It really pays (literally) to take your time and fill out your description completely.
I'm missing some huge opportunities here to really position my product in the mind of my potential buyer. They have to feel an emotional connection to my product in order to see it as something for their home. First, I will replace the word synthetic with the word 'ceramic.' Let's go take a look at my competitor and see what they have in their description. This, along with the keywords I found in Google Keyword Planner, will help me rank higher in search.
Check out the difference in my competitor's description! Oh my, but do I have a lot of work to do. This must've been my last listing in a long day of listing, so I got lazy. Lazy doesn't pay off! What I like about this is that they are able to use their keywords again, and use even more like 'rustic cabin decor' and 'perfect for a man cave.' I am definitely taking notes and will go back and fill in my description more thoroughly! You can take a look at my updated listing here, if it hasn't sold already! Here is a screenshot of my dismal stats from Etsy over the past month. 26 views but only a few favorites and no sales. Hopefully, all of our hard work will pay off. I will keep checking on this listing and see how well our SEO work helped us.
Now it's your turn. Are you thinking of third-party seller sites like Etsy and even Pinterest like search engines? I sure hope this post inspires you to update your listings and test out your SEO skills. Let me know if you do. I'd love to hear how it improved your listings.
*Running Facebook Ads can be good for SEO too. Download the 3-Step Facebook Ads Worksheet for Makers and start planning your shop advertising strategy.
*UPDATE - After spending some time working on all of these SEO strategies, my listing became the very first one on Etsy for the phrase 'Gold Antler Decor.' Right after the ads and I jumped past my competitor! You can do this too. Let me know how it goes!