This blog post is part 6 of a 13-part series on '13 Steps to Becoming a Killer Facebook Ads Strategist.' This series is running weekly from June 9 - September 1. Read Part 5 here.
About a year ago, I decided to create a video series as my free giveaway and I created a form on my website with a landing page to collect email registrations for the class. It was awful!
Why? Because I had to copy and paste each and every email into my mailchimp account by hand and send an email with a link to the class manually! This took me a little more than an hour each morning as registrations came through. I even cut registration short because this particular chore was so tasking. I failed to automate my landing page.
Now, I collect registrations for all of my giveaways and classes while I sleep. It's a beautiful thing!
Part of being a killer Facebook Ads strategist is saving yourself time (time is money, peace and sanity in your business). When someone clicks on your ad, you want them to land on a page where they can register for your opt-in.
Here is what the process looks like now.
I create a welcoming landing page in LeadPages. This is the one for my free resource page. You can create all sorts of landing pages for the various things you are doing in your business.
When they enter their name and email, they click the pink button to join. Let me take you behind-the-scenes of my LeadPages account to show you what happens next, and why an automated landing page is so awesome.
When they sign up, they automatically get redirected to a 'Thank You' page where I offer the opportunity to watch my latest webinar on email marketing. In the image below, you can see that I've integrated my mailchimp account which puts my new subscriber's email in a particular list. This list is called Free Resource Library.
Remember, this is all happening automatically! They enter their name and email, they get redirected to a 'Thank You' page and simultaneously added to a list inside my email account. Lovely! Next, they'll get an automated email sent right to their inbox with their special link for the free resources they signed up for. Here is a picture of that exact email.
Here is what this automation process looks like inside my email account.
I set up each email in advance and tell Mailchimp when to send them out. The first email goes out as soon as someone fills out the form from LeadPages and presses the pink JOIN button. I then space out the next two emails over 11 days. I can keep adding automated emails for as long into the future as I want to. Genius!
It does take a little bit of an investment and time up front, but once you have the process up and running, everything happens automatically and you'll reap so many benefits from it.
Have I convinced you to automate this process? I've been running Facebook ads to this landing page so people can join my free resource library. Now, my new subscribers don't have to wait for my freebies. Yay!
Have a look for yourself. Join my Free Resources Library and see this process in action.
P.S. This series is now in ebook form, yay! If you want all these steps in one place download the '10 Steps You Need to Take Before Running Facebook Ads' here for free as my gift to you.