This blog post is part 13 of a 13-part series on '13 Steps to Becoming a Killer Facebook Ads Strategist.' This series is running weekly from June 9 - September 1.
This is our last step in this series! Hasn't this been fun? Don't you feel like a Facebook Ads expert now? You might even be ready to take on some clients and run ads for them or start your own successful campaign. I'm so proud of you!
Now that we have opt ins, sales and subscribers from our Facebook advertising efforts, what do we do from here?
The answer, my friends, is to nurture them and give them even more value. This is where your email marketing efforts will shine through. After all, someone out there thought what you had to offer was so amazing that they were willing to give you an email address. Now it's your turn to 'date' them, so to speak.
You know how annoying it is when you only hear from somebody when they have something to sell you, right. We all know somebody who is so excited about their own products and services, that they forget a business relationship is a little bit like dating. I wrote about that here. But you are not going to be like that, right? You have some amazing things to offer and you want to give even more to those who follow you.
Let's go take a look at our journey up to this point, and see where we can go from here. First, you developed an end goal for your Facebook ad campaign. Remember that mine was to send people to my webinar registration page for my email marketing webinar (which is an awesome free class.)
Then you created your awesome giveaway, checklist, cheat sheet, etc. in exchange for an email address. Now you've got some email subscribers ready to hear from you on the regular. Weekly is a great timeframe to start with.
So we went from AD > LANDING PAGE FOR SIGNING UP > SUBSCRIBER ADDED TO EMAIL LIST.
Now we begin the process of nurturing them well into the future. Here are some scenarios to think about to get your wheels turning. Let's start with my process:
You've just created value in your relationships all because you were strategic with your Facebook ad strategy. You will even create revenue along the way.
It will take patience, a winning strategy and focus. Jump in and get started. If you have any questions, you know where to find me!
*I've also created a handy conversion calculator to help you crunch the numbers on how many email subscribers you need to reach your revenue goals. You'll also see how much you can potentially spend on Facebook Ads to get those leads. Happy crunching!