Whether you're starting out with a brand-spanking new Etsy shop or are a seasoned Etsy seller, Facebook Ads can be a great way to increase awareness about you and your amazing creative work.
Not only that, you can use these ads as a way to build a community of VIPs by offering something of value in exchange for an email address. This email address is your welcome mat to connect with them in the future.
Now, you may have heard that ads don't work because people are on Facebook to be entertained. To laugh at Aunt Edna's fruitcake fail, or learn about trending celebrity news, but with over 1 billion users, your potential customers are likely there and want to know about you!
If you're not running Facebook ads yet, here is a strategy that might make sense for you.
The idea behind this strategy is to select a product from your shop (or a few in the same category) and create a landing page for those products. You might also create a freebie or other type of giveaway for people who land on this page.
Let's stop there. You might be asking, 'What's a landing page?' A landing page allows you to track all the traffic from your ad with the Facebook Pixel and Google Analytics.
A landing page can be a special page on your website, or one from a third party like LeadPages. Whatever you choose, you will put your Facebook pixel on this landing page, and you'll run ads to this page.
*For more detailed information on all things pixels, download this free ebook about laying a strong foundation for Facebook Ads.
Etsy doesn't allow you to place a pixel on the backend of your shop, so this is a way for you to track qualified leads. Woo-hoo!
Here is a quick and dirty explanation of your new Etsy ad strategy: Download the worksheet I created for you outlining all three of these steps here.
1) Create a landing page for your amazing products.
2) Create a Facebook Ad that sends people to this landing page when they click on the ad.
3) Create a call-to-action on your landing page. Usually this is an opt-in to a freebie or discount
At this point, because your call-to-action is so ah-mazing, they'll give you their email and First name. After that, you can automatically route them to your shop if you want to. Think of your landing page as a valuable stop on the journey to your store.
I'm excited for you to implement this new Facebook Ads strategy for your Etsy shop. Download the free worksheet that will help you outline these three step for your own Facebook Ads Strategy.
Cheers to awesome Facebook Ads.