If you thought Pinterest was just for pinning recipes, ideas and inspiration, I'm here to help you get a different perspective. When it comes to running your small business, Pinterest plays a vital role, but not in the way you might think.
Here are 3 simple yet effective strategies you can use for your small business right now to get new eyes on your website, products and services.
1) NAMING OF THE CREW
Naming your boards is really an important part of your business strategy. What is the overall theme of your business? What do you do? How do you solve a problem for your customers?
If you take a look at my new Pinterest account for Cannon Social Media, you'll find that all of my boards are named after the idea of giving 'tips' for all things social media related. There is a cohesiveness there, and I have followers that I didn't pay for or have to go out and find. I just simply followed these 3 strategies to get eyes on my account.
So take this idea to heart. Do you need to start your Pinterest account over with new and improved boards that have a cohesive theme? Make sure to create a board with just your business name, so that people can follow your board while they're visiting.
2) PIN IT TO WIN IT
I'm not talking about contests here. Now that you have an overall theme, make sure to pin based on that theme. I make sure to pin beautiful images that are inline with the overall experience I want my followers to have and come to expect from my pins. You won't see anything loud and shouting from the rooftops. All of my pins are cohesive and thoughtful to the boards I'm pinning to.
You'll want to re-write the description of your pins, particularly if they came from your website. Not all of your website images will pin perfectly, so you'll want to do some editing while keeping in mind with your theme. Make sure the descriptions of the pins coming from your website have your overall theme, your business name, and board theme in your description.
3) BORING BOARDS
Now that I've enticed you with creating a theme for your business on Pinterest, I want to make sure you make the descriptions of your boards thorough and again, in line with your theme. This is an often overlooked part of the Pinterest puzzle and I don't want you to make that mistake! Make sure that when someone is searching for your industry, Pinterest has these 3 key areas to pull from inside your content: The board description; The board name; The descriptions of pins from your website.
Here are a few examples. If you'd like to listen to a recent podcast episode that describes this in more detail, have a listen here!
Can you identify the theme of this Pinterest account from the names of these boards?
Does the description of this board reflect the theme? What about the pins?
Now take a look at this pin's description. Do you see the theme following through?
I hope you experiment with these 3 strategies. Let me know in the comments if you've tried something that skyrocketed your Pinterest account.